Started on campus. The story behind DIAL 50, from two campuses to your door.

We started DIAL 50 as students at the University of Michigan and Northwestern University. The goal was simple: help students focus^* any time of day, morning, afternoon or night, with a sugar-free pouch instead of another energy drink.

Rooted in the Midwest
Sold online
Free US shipping

Ann Arbor, MI

University of Michigan42.3° N · 83.7° W

Evanston, IL

Northwestern University42.0° N · 87.7° W

Our story

How DIAL 50 started.

From study sessions to shipping boxes, here's how a campus idea became a caffeine pouch.

Close-up of a can with a blue lid riding the conveyor of a labeling machine — Texas

Two workers in hairnets, face masks, lab coats and blue gloves at the production line in a bright, white-floored lab — Texas

01 · Campus
Two campuses, morning to night.
At Michigan and Northwestern, days ran from early lectures to late study sessions, fueled by coffee runs and sugary energy drinks.
02 · The idea
Something that fits in a backpack.
We wanted calm, clear energy^*: nothing to sip or spill, no sting, no sugar.
03 · The formula
Real doses, right on the lid.
100 mg caffeine, 50 mg L‑theanine and 25 mg taurine per pouch, with xylitol and cool wintergreen.
Texas
04 · The lab
Made in a lab in Texas.
An FDA‑registered, GMP‑certified lab fills every pouch, labels every can and tests every batch before it ships.
05 · Today
From campus to your door.
We sell online and ship free to any US address. Still rooted in the Midwest.

DIAL 50 LLC is an independent company. It isn't affiliated with, sponsored by or endorsed by the University of Michigan or Northwestern University.

Who we're for

Who we make it for.

We started with finals weeks. Everyone has their own version.

01
Students
Where we started
Problem sets, lab reports and finals week.
02
Deep work
Coders, designers and writers with a two-hour block on the calendar.
03
Long work days
Founders, consultants and sales teams who can't step away for another coffee.
04
On the go
Early flights, long drives and days with no free hand for a cup.

A note from the team

We made DIAL 50 for ourselves, for any time of day: real doses printed on the lid, zero sugar, and nothing to spill on your notes. Thanks for dialing in with us.

The DIAL 50 teamAnn Arbor, MI · Evanston, IL

Shop DIAL 50 See what's inside

Say hi

dial50team@gmail.com @dial50pouches

Started on campus. The story behind DIAL 50, from two campuses to your door.

How DIAL 50 started.

Two campuses, morning to night.

Something that fits in a backpack.

Real doses, right on the lid.

Made in a lab in Texas.

From campus to your door.

Who we make it for.

Students

Deep work

Long work days

On the go